Products + Services

Rightsholder Yield Management

Victory Live empowers teams, artists, leagues, venues, and other rightsholders to optimize ticket revenue and attendance through cutting-edge data, dynamic pricing strategies, and expansive distribution networks within the global online event ticketing market.

Victory Live: Your Trusted Partner for Ticketing Optimization

We are the leading solution for rightsholders looking to maximize revenue, boost attendance, or achieve a strategic balance of both. Our team of experts brings decades of experience working with some of the world’s most iconic brands — delivering tailored strategies to meet your unique needs in an ever-evolving ticketing industry.

We create a broad spectrum of customized solutions for our partners, including:

Leagues
Sporting events for professional teams and college teams
Concerts, festivals and other music events
Tours
Venues
Performing Arts

By addressing key market trends, Victory Live serves as an extension of your team to ensure a strategy that aligns with the current market landscape and provides the best user experience for all your live events.

Benefits

What’s in It for You?

Victory Live transforms your ticketing strategy with measurable benefits:

Generate Revenue Growth

Maximize earnings with smarter distribution and mobile ticket pricing

Make Confident Decisions

Leverage actionable data insights based on comprehensive market research methodology

Collaborate with Ease

Experience specialized, round-the-clock customer support and user-friendly mobile ticketing services

Continue to Innovate

Reach new audiences with Open Distribution

Partnership Models

Ways we support you

Our flexible partnership models are designed to fit your growing needs.

Managed Services

Let Victory Live’s team of experts handle pricing, data analysis, and partnerships to optimize your online ticket sales and growth rate.

Self-Service

Utilize our vast pricing, data on market dynamics, and distribution capabilities to manage event inventory directly in-house.

Open Distribution

Victory Live seamlessly connects to your primary ticketing systems through a real-time API, enabling you to simultaneously distribute and sell your inventory across more than 15 online ticketing platforms — including key players such as StubHub, Ticketmaster, Vivid Seats, and SeatGeek. With access to hundreds of exclusive affiliate channels, your inventory reaches more than 50 million potential new customers and global markets.

Benefits include:
- Increased attendance and revenue: Find buyers wherever they purchase tickets and optimize pricing across the widest distribution network amid a competitive landscape
- Eliminate speculative selling: Maintain pricing integrity by distributing live show tickets at face value on secondary marketplaces
- Expand your audience: Sell inventory on both primary and secondary marketplaces simultaneously
- Box office efficiency: Perform all reporting, settlement, and fulfillment in your ticketing system
- Diverse economic partnerships: Our models include inventory purchase, consignment, hybrid approaches, and licensing fees